Universal Lifting Hire Services are hire company serving the whole of London and the Home Counties. Initially they wanted the site to just allow customers to download their pdf brochure.
I recommended they chose their most frequently hired products from the catalogue and make a page dedicated to each. This created more search engine friendly content. Another challenge that was conquered was to provide a modern, mobile-friendly solution to displaying their pdf catalogue.
Due to them providing good quality written content and professional photography the end result is very pleasing.